This commercial went crazy.
People made reaction videos and made memes about it.
It reached #1 on Youtube trending days after the iPhoneX launch.
It was written about all over the place. It was a lot of fun to see.
Growing Up / Samsung Mobile USA / With art director Caitlin Alexander and producer Deb Drumm.
The ad reached #1 on YouTube trending and collected 17 million unpaid views before any media dollars were behind it.
The ad was news!!
lol
"Savage" came up a lot on social media.
The story of this spot is that everything got killed three days before the shoot. We wound up rewriting the script during callbacks. Proud of how it turned out and grateful to have worked with such an amazing team.
"I Love You" / Samsung Galaxy Note 8 / With art director Caitlin Alexander and producer Deb Drumm
"The Travel Guide" / Samsung Galaxy S8 / With art director Rob Kendall and producer Lindsay Reed
"Water" / Samsung Galaxy S7 / With art director Brandon Mugar
"Dark" / Samsung Galaxy S7/ With art director Brandon Mugar
"Dreams" / Samsung Galaxy S7 / With art director Brandon Mugar
"Time" / Samsung Galaxy S7 / With art directors Brandon Mugar and Croix Gagnon
We made this before the Note 7 started exploding. Then it stopped running.
"Crazy" / Samsung Move fitness collection / With art director Robert Kendall and producer Jules Brown
"Mannequin" / Samsung Move fitness collection / With art director Rob Kendall and producer Ricara Stokes
"The Night Before" is a virtual reality film where you sit next to Santa in his magic sleigh on his journey around the globe. We also brought this journey to life through a 4D sleigh ride experience at Herald Square in New York City and The Grove in Los Angeles.
With art director Rob Kendall and producer Mike Davidson.
